Fixing my 7 Year Problem

I started drinking caffeine in 9th grade, and I immediately adored it. Like for many across the world, it became the highlight of my morning—my daily ritual that set me up for success.

I’m especially sensitive to caffeine, so I’m particularly aware of both its positive and negative effects. For those four hours in the morning, I’d be incredibly focused and productive. I’d check items off my to-do list left and right. But then, after those early hours, I’d experience an inevitable crash. My productivity would fall, I’d become distracted, and I just couldn’t get things done.

I tried a lot to fix this. I delayed my caffeine intake by 90 minutes after waking up, per Andrew Huberman’s advice. I ate really healthy, small lunches. I went for walks after eating. All of this helped, but it wasn’t revolutionary.

I wanted to be productive and focused throughout the workday, and sometimes a little beyond it, but I always fell short. That’s when I found this Reddit post on the effects of extended-release caffeine.

Caffeine with No Crash

I’ll admit I had very little skepticism when I read this post. I was desperately looking for a solution, and I was willing to try anything. The poster sang the praises of extended-release caffeine—caffeine that slowly releases into your bloodstream throughout the day. The upvotes and comments only further validated the claims.

I’ve tried a litany of nootropics to achieve all-day focus, but I’ve often found myself either feeling nothing or experiencing odd side effects. The beauty of extended-release caffeine was that it simply used a chemical I already knew worked for my brain while eliminating the huge afternoon crash I was used to.

I looked at the scientific papers explaining the mechanism behind it, and I was sold. It really works, and I was ready to try it.

The Effect

I immediately bought some extended-release caffeine pills on Amazon. In the morning, I had my usual coffee but added one of the pills. While the morning felt fairly normal, the afternoon was particularly surprising. Instead of my usual caffeine-induced dip, I had consistent energy levels that lasted through dinner.

Up until this point, having caffeine in the morning felt like a tradeoff. I could be more focused and productive in the morning, but I’d have to sacrifice some focus and productivity in the afternoon. To me, it was still a worthwhile tradeoff: the boost in the morning was more valuable than what I lost in the afternoon.

But now? I got all the benefits of caffeine without the drawbacks—and they lasted all day.

What’s Left to Improve

As much as I loved the effects of extended-release caffeine, I hated taking a pill. It was tedious to carry around the container, and taking a pill felt joyless. Drinking caffeine, on the other hand, is a ritual.

Yes, caffeine helps many people feel more focused and alert, but the ritual itself adds psychological benefits—likely more than we’d like to admit. (Studies consistently demonstrate that caffeine placebos significantly improve physical performance.)

I loved the effects of extended-release caffeine, but I wasn’t willing to give up my morning drink. The problem is that no drink on the market uses extended-release caffeine. This is a big issue. What it actually means is that no drink is designed to keep you productive and focused throughout your workday.

So, I’m building it.

Peak Focus — Because Doing Great Work Is a Marathon, Not a Sprint

For the past month and a half, I’ve been tinkering in my kitchen to create the first productivity drink that provides all-day focus and productivity. Peak Focus is the result: the first productivity drink offering science-backed, all-day focus.

With 100 mg of instant caffeine, 100 mg of extended-release caffeine, and 100 mg of L-Theanine, I designed Peak Focus to take your productivity to the next level. You’ll get the early morning focus and the afternoon focus. No jitters. No anxiety. Just pure energy, focus, and productivity that lasts all day.

Red Bull, Celsius, and even coffee give you focus for a few hours but leave you on a caffeine roller coaster. You caffeinate, feel focused for a bit, and then crash below baseline. At that point, you either wait it out or re-caffeinate and risk poor sleep quality. Peak Focus eliminates that roller coaster—you get to the top and stay there, enjoying smooth, consistent energy throughout the day.